QR codes have experienced a resurgence in popularity during the pandemic, most notably as a way for restaurants to provide their guests with contactless menus. But what will become of this trend after the pandemic, when many dining restrictions loosen? With the vaccine rolling out across the country and summer within sight, some people speculate that the QR code menu—an unlikely technological champion of the greatest existential threat ever posed to restaurants—is having its swan song.
However, the well-loved QR code menu is just the first iteration of a bigger impending shift within the restaurant industry toward multi-channel menus.In this article originally published in FSR Magazine, Rich Mendis introduces the concept of multi-channel menus and describes how to gain a competitive advantage with multi-channel menus now. Read More