What is a QR Code Menu?
A QR code menu is a square code that guests can scan with their mobile phone to instantly view a digital menu. It helps restaurants and bars comply with health recommendations and regulations by promoting service techniques that minimize contact. Using QR code menus allows guests to have one less shared touchpoint while dining out, making it a safer alternative to physical menus. Aside from safety, there are several other benefits to creating a no-touch QR code menu for your restaurant or bar. QR code menus can be updated in real time; if you run out of an item you can simply remove it instead of having servers explain that it’s no longer available. Chefs can also make changes to the menu on the fly without worrying about the cost or waste associated with reprinting. Overtime, the cost savings of transitioning to a digital QR code menu can be significant.
QR code menus prevent the spread of germs and viruses such as COVID-19 that are transferred through contaminated surfaces. Here’s how it works:
HOW DO QR CODE MENUS WORK?
- Restaurants and bars sign on to join the SpotMenus network. After registering for your free trial, your business can print its unique QR code on signage of your choice.
- Place the QR codes around your establishment. The QR codes can be placed on signs, table tents, coasters, window clings, door stickers, ordering stations or virtually any surface. Having multiple QR codes makes it convenient for guests to access one whenever they wish to view the menu.
- Guests scan a QR code using the camera on their mobile phone and will instantly be directed to a web page with your menu. Guests do not need to register, pay a fee, provide personal information, or deal with advertisements. All they need to do is scan the QR code and they’ll receive the menu, distraction-free.
When you enroll in SpotMenus, guests who’ve downloaded the free SpotMenus app will be notified when they’re near an establishment with a no-touch menu. They can also easily scan the QR code on your door to instantly view your menu and decide if they’d like to go inside to place an order. This minimizes the amount of contact involved with the dining experience and helps you comply with state and federal health recommendations. Using QR code menus also complements the use of disposable menus by offering guests the option of a totally contactless menu or a sanitary physical menu.
HOW TO CREATE A QR CODE MENU
1. Log In to the QR Code Menu GeneratorLog in to SpotMenus to access the QR code menu generator. If you don’t have a SpotMenus account, sign up for a free 90-day trial or register through your beverage distributor.
2. Customize Your MenuSpotMenus allows you to customize your settings so that certain menus appear at different times of the day or week. Once you’re logged into the SpotMenus platform, select the location you wish to manage, then click “Menu Manager” and “Add Menu.” You’ll then be prompted to enter your menu name (i.e. brunch menu, happy hour, dinner) menu type (i.e. food, drink), and customize the display hours.
4. Add Menu to a Menu GroupTo generate your QR code, add the digital menu to a Menu Group by dragging your menu from the available menus on the left to a menu group on the right. If you’d like all your menus to be accessible through a single QR code scan, simply drag all menus to the same menu group. Or, if you’d like different menus to appear at different locations within your establishment—such as the bar area or outdoor seating—you can create separate QR codes by creating a new menu group. An unlimited number of QR codes can be generated through SpotMenus.
5. Download Your QR CodeOnce your menus have been uploaded, click “View QR Code” located above Menu Groups within the Menu Manager, then click “Download QR Code.” You can print the QR code on regular paper, or contact your BrandMuscle rep to have it professionally printed on different types of signage—from table tents, to window clings, to coasters.
When you’ve printed out your QR code or received your signage, it’s ready to be scanned by guests. To access the menu, guests simply scan the QR code with the camera on their mobile device—and there’s no registration, downloading, ads, or fees. You can update your menus at any time without the need to generate a new QR code or reprint it. You can also leverage other features of the platform for contactless dining, including managing waitlists and reservations.
HOW TO USE A QR CODE MENU
- Open the camera or QR code reader on your smartphone.
- Position the camera lens over the SpotMenus QR code. Your device may automatically scan the code, or you’ll need to press a button to capture a picture of the code.
- Your device will read the QR code and instantly redirect you to the restaurant or bar menu.
Can a QR code take you to a website?Yes, a QR code takes you to a website without the hassle of manually entering a URL. If you upload a restaurant menu to SpotMenus, you can create a QR code that will direct guests to your online menu instantly.
How do I scan QR codes?To scan a QR code, make sure that the QR code is well-lit and clearly in view. Open the camera on your mobile and position it over the QR code. A pop-up should appear that will instantly direct you to the intended website. How long do QR codes last? QR codes do not expire. There is no limit on the number of scans your SpotMenus QR code allows. Are QR codes still relevant? The pervasiveness of smartphones with native QR code scanners in their cameras have made QR codes increasingly relevant. Especially in 2020, QR codes are relevant for providing contactless dining and supporting other no-touch technology.
Ready to offer your guests a QR code menu?
Restaurants and bars can use no-touch QR code menus to provide a safe dining experience. With SpotMenus, you can create digital menus online for free so customers can access your restaurant’s menu on their personal device without registering, paying a fee or being served ads.