5. Test Your Digital Menu and QR Code
After loading digital menus to SpotMenus, it’s good practice to scan your QR code, test how the menu loads and looks on a mobile device, and ask yourself the following questions:
• Did the menu load quickly?
• Is the text easy to read when the menu loads, or do I need to zoom in?
• How is the navigation experience?
• Do my menu titles make sense? Are they displayed in the right order?
• Are the right menus being shown, given the current time of the day or week?
In addition to your own testing, pay attention to your customers as they view your menus. Are they struggling with anything? If something isn’t working, continue to revise your menu design.
6. Have a Backup Plan
QR code technology is incredible when it works as planned, but just like any other digital solution, problems may occur and you should always be ready with a backup plan in case something goes wrong. Here are a few scenarios to plan for:
In order for smartphone cameras to recognize and scan QR codes, the code must be well-lit. If your establishment has low lighting or outdoor dining at night, make sure there’s enough light for the code to scan. Try scanning your QR code materials in dark areas and add lighting if necessary, or consider providing your servers and hosts with flashlights.
Poor network connection
Network connectivity can be unpredictable, and certain areas of your establishment may be prone to weak signals. Include your Wi-Fi network name and password next to your QR code to help guests improve their connection.
When all else fails
The best backup plan for any technical difficulty is to have some printed menus on hand. To ensure the safety of your guests, provide single-use disposable menus or ask your BrandMuscle team about antimicrobial menu options.